• I'm Latisha Grady. I am your idea midwife. I am excited and ready to make things happen for you as your dedicated marketing or administrative integrator. I use multiple-skills, creativity, and entrepreneurial instincts to execute on specific marketing or administrative tasks that enable entrepreneurs or executives (e.g., Rainmakers) to solve problems, scale, and make more rain. The diverse range of skills and industry experiences I bring will easily enable me to meet or exceed any client's expectation.



    Marketing Assistant


    User (UX) Research

    Jr. Web Designer

    Project/Product Management



    • Copywriting
    • Lead Generation  
      • Facebook Advertising
      • Webinar Set-Up & Support
      • Email funnels/workflows (e.g. DRIP)
      • Landing page creation (e.g. Leadpages)
      • SEO Link Building Strategies (e.g. HARO pitching, influencer outreach)
      • Prospecting/Sales Calls ($6M multi-family transactions closed 2004-2007)
      • SEO Best Practices


    Clients I Match & Serve:

    • Have admin or marketing budgets and some idea of what services they need
    • Are online entrepreneurs, researchers, or executives experiencing a surge in growth and are overwhelmed
    • Are local small business owners needing reliable marketing and admin support
    • Are driven go-getters and have a history of Rainmaking (e.g. solving problems, closings sales)
    Industries of Experience & Interest
    • Online Entrepreneurs
    • Real Estate
    • Personal Finance
    • Health & Wellness 
  • Multi-skilled Executive Assistant

    I help Rainmakers solve problems and scale so they can make more rain!


    What I Can Do For You

    Lead Generation | Lead F/U | Digital Marketing

    I plan to employ my former multi-family property sales skills plus current lead generation skills to help you make it rain. I understand prospecting and like doing what others are unwilling. I am solution-oriented and ready to work. You're Jordan. I'm Pippen. The lead generation services I offer you are:

    • B2B or B2C Lead Generation 
      • Prospect & Qualify
      • Follow-up
      • Appointment Setting
    • Copywriting (e.g. Blogs, Sales, Ads)
    • Market/UX Research
    • Facebook Ads
    • SEO Best Practices
    • Influencer Outreach (e.g. HARO pitches and other SEO linking strategies)
    • Email Sales Funnels Setup + Copywriting
    • Landing Page & Lead Magnet Creation
    • Ideation & Strategy Consult
    • Quick Study to New Software/Tasks


    Premium Skilled Executive Assistant


    Consider me your extra eyes, arms, legs, and brain. Having served renowned medical researchers (and department heads) at Emory University's School of Medicine and affiliated entities, I bring significant executive assisting experience. Most recently (2010-2016), I served as accounting assistant to real estate brokers and affiliated professionals. The VA services I offer you are:

    • Online Course Launch Setup (with software/system integration)
    • Copywriting
    • Project Management
    • Traditional Executive Assistant Tasks
    • Light Bookkeeping (e.g., AP/AR--no collections or payroll)
    • And any other administrative tasks or projects assigned
    • Quick Study to New Software/Tasks


    WordPress Webmaster

    As an aspiring entrepreneur and former startup founder (2012-2013), I had to teach myself many things. One of them was how to create, market, and manage my own lead generation websites. I had to learn how to analyze the sites key performance indicators. This knowledge came in handy when I needed to outsource and project manage developers in the design of one of my special websites. Finally, I am a natural writer. This skill came in handy in writing my own content. Therefore, I am certain I have the insight and skills necessary to help you achieve your website goals. The Webmaster services I offer you are:

    • WordPress Web Design
    • Copywriting/Content Creation
    • SEO Best Practices 
    • Google Analytics KPI Reporting
    • Site Hosting on Virtual Private Server 
    • Site Maintenance
    • Quick Study to New Software/Tasks




    7 Facebook Business Pages Worth Stalking for Curaytor


    Guest Post Landed for Client

    Perks to Eastern NC Living


    PR | Successful HARO Pitches for Clients

    Client 1: Q-Canvas Prints | Fit Small Business #(20) & Influencer Outreach Feature  

    Client 2: Small Pet Select | Fit Small Business (#7) & Holiday Quote (#35)


    How To | Informational Content

    10 Questions to Ask Your Virtual Assistant Before Hiring

    3 Tips to Find & Keep A Premium Virtual Assistant

    Small Business SEO in Laymen Terms


    Personal Finance Content

    Reduce Your Tax Bill with An Offer-In-Compromise


    Real Estate Content for Client Blog

    26-Year Old Debt Free Millennial On Wealth Building via Real Estate

    Introducing Neuse Realty Real Estate Concierge (Video)

    Note: Project managed the creation of the above marketing video--e.g. wrote the script, outsourced and managed voice talent, and videographer.


    Real Estate Informative Content

    Rising Interest Rates




    As a solution-oriented, resourceful person, I've cultivated a lust for learning. I self-educate, often. Consequently, I am a quick study to new software tools. The tools I use are constantly changing as I'm often enrolling in free online courses centered around design, marketing, and PPC ads. The primary go-to-tools I currently use or have once used are listed below in the order of most used:


    Content Management Systems

    • WordPress
    • Squarespace
    Quick Website/Landing Page Builders
    • Instapage
    • Strikingly
    • Qwirl
    • Leadpages
    e-Commerce Platforms
    • Shopify
    Document Creation
    • PowerPoint
    • Microsoft Word
    • Microsoft Excel
    • Google Docs
    • Evernote
      Graphics & Royalty Free Images
      • Canva
      • Pablo
      • Pexels
      • Unsplash
      • Figma (UX Design prototyping tool I'm playing around with)
      Project Management
      • Trello
      • Slack
      Time Management
      • Toggl 
      Social Media Management
      • Hootsuite
      • Recur Post
      • Buffer (used free-trial)
      • Meet Edgar (used free-trial)
      • Google Keyword Planner
      • MozBar
      • Facebook Ads ( beginner with some completed campaigns)
      Email Marketing
      • MailChimp
      • Constant Contact
      • Drip
      • Convert Kit
      Online Appointment Scheduling
      • Acuity
      • Google Calendar
      Video Conferencing/Online Meetings
      • Zoom
      • Skype
      • Google Hangout
      Video & Audio Editing
      • Filmora
      • Audacity

      Bookkeeping Systems

      • Timberline
      • Yardi
      • MRI
      • Microsoft DAX
      • QuickBooks (took a course)
      • Appfolio (property management software)
      Learning Bucket List
      • Click Funnels 
      • Improve Facebook Ad Knowledge
      • UX Design Course
      • Data Analytics Course
      • Digital Marketing Course
      Note: Currently a PC & Android user. Although, plan to switch to Apple products in the near future.
    • Current Client


      Content Marketing Writer | Freelance

      September 2017– Present

      7 Business Facebook Pages Worth Stalking

      8 Business Instagram Accounts Worth Watching

      Current Client

      Priority VA

      Virtual Assistant | Freelance

      August 2017– Present

      Client Testimonial

      Margaret Rose | Owner 

      Neuse Realty, New Bern, NC

      June 2016 - September 2017

      Latisha Grady is a focused and dedicated problem solver. We are particularly appreciative of her success in solving a technical interface issue between our website and new regional MLS software in the summer of 2016. She remained upbeat and undeterred until all of it worked correctly...we were in awe.

      Client Testimonial

      Laraine Mark| Owner 

      Mark Realty Group, New Bern, NC

      July 2016 - September 2016

      I learned about Latisha after she gave a digital marketing presentation at my real estate office. My experience with Latisha has been exceptional from beginning to end. From her setting up my site, to creating social media accounts. Latisha is very strategic. Her efforts introduced me to a local area blog and now I'm a regular real estate contributor for that site. I did not expect this as part of her services. She consistently exceeded my expectations.

      Client Testimonial

      Crystal Nichole

      Crystal Nichole Styles, Raleigh, NC

      December 2016 - February 2017

      Working with Tisha by far exceeded my expectations. After working with a few other content writers and strategists - being referred to Tisha was a Godsend. Tisha was the first and only strategist that didn't present me with some templatized questionnaire to complete about business vision, etc. I mean, if you are having difficulty articulating yourself in writing, then why send a client a form asking them to write? Tisha ACTUALLY got on the phone with me and heard my passion. She listened to the words I was not saying! She was able to capture perfectly my voice and produced a bio and service page that were clear, concise, and authentic as well as did some tweaking to my landing page. All I can say is, SHE GETS IT!


      Coastal North Carolina
      M-F 10 am - 6 pm EST
    • Latisha Grady | Virtual Assistant
      Latisha Grady | Virtual Assistant
      Latisha Grady | Virtual Assistant
      Latisha Grady | Virtual Assistant